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Prince Charles's Woollen Plan

As usual, the eco issues, conservation and architecture always catch great attention of the public, especially these celebrities. So it is normal for you to find that the Prince of Wales, Prince Charles pays his attention to the conservation and celebration of one of fashion's most valuable commodities: wool.


It is reported that Prince Charles hopes to establish a new green label for woollen products. Besides, he hopes that shops in high street will commit to promoting wool each season. This action began in the Wool Week, which is set to take place before London Fashion Week in September when shoppers begin to acquire their winter wardrobe.

Nicholas Coleridge, Condé Nast managing director, has played a fundamental role in getting the country's image makers, designers and retailers to the Prince's cause. It is reported that he will meet with leader fashion figures in the coming weeks to discuss the details of the plan. Surely it will arouse widely attention then.


This activity is said to be set in order to sell more wool and woollen products, reminding and showing shoppers about the clear benefits of wool as well as trying to find new ways to get the message across. “You know it is bad to find the falling of sheep’s number and that falling may due to the fact that we are now using less wool in fashion and carpets. If it is involved in, it will bring more benefits, absolutely.” Nicholas Coleridge said so.

Anyway, hope it will be a great success.

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